Magic Mass and Media

Video Marketing: Corporate Videos vs Explainer videos- Magic Mass and Media

Around 2008-09, the explainer videos came to the business industry. The unique quality in them, along with the innovative classes, have made their significant feature stand-out in the digital market. These Video Production Company in Bangalore are the best promotional solutions at one’s doorstep by the Explainer Video Company.

Various top Video Production Company in Bangalore have been highlighted with their inherent qualities while making them the cynosure in the business world.

On the other hand, corporate videos place a standardized quality before the professional explainers evolved. In recent times, the corporate videos have again started floating, making the video marketing trend going under a spin. They all showcase the real-life usage of various products.

An explainer and corporate video are of different genres, having unique features and strengths. They often work together in a similar conversion funnel. But their processing stages are all different. For instance, Explainer Video Company, with an explainer video, uses an early conversion stage, like the crowd-funding videos.

While a corporate one is more useful is the closure of sales. Both of them are equally good at doing business, with the content as their central aspect. The information in an explainer video determines the outcome, unlike the visual properties do. A similar rule applies to corporate videos. If the content of the video is accurate to its sense, the video will get more views.

Let us draw a comparative statement, focussing on the essential features of both explainer and corporate video.

Corporate Video

1. Provides visual proof

A corporate video has a crucial role to play in the online business world. It showcases the constant interaction between the product and the end-user. It creates an initial contact point concerning the company and the user. The entire gamut is an excellent method of demonstrating any product.

A corporate video caters with visual proof. The audience gets aware of the product and its practical functions. It acts as a sales pitch-enhancer. Likewise, the Corporate Video Production Company in Bangalore has made video production as one of the critical marketing services.

Their target consumers, believing in visual learning, often witness the product in action. It entirely grasps the value of the same and its potentiality. This acts well by promoting the products’ selling value, like for automobiles or furniture.

Corporate Video Production Company in Bangalore — Video Marketing

To sum up, a corporate video portrays the product’s net worth in the digital market.

2. Denotes physical sampling of the product

Physical sampling equals to a product’s demonstration. It lets the viewer’s get the know-how on the product’s functioning before they purchase the same. It usually includes –

· Showcases functionality and readability.
· Existing consumers’ testimony-video
· Sampling and new sample products.

Many times, a deal-breaker happens for most consumers. It is the inability to view the product before purchasing it. Corporate Video Production Company in Bangalore show how these products perform, and their other features. Necessary proofs are also provided by them like many bakeries or groceries provide specific free samples.

3. Process of creation

In recent times, it is easy to create one’s video. Owing to the uproar in the digital market, courtesy YouTube, creating a personal video has become easy. Google has stepped in as the ready reference site. The steps provided are the available access for personalized video making.

Automated software has helped the Corporate Video Production Company in Bangalore build their careers. Due to this, the competition has risen. Irrespective of talking about corporate videos or explainers, they help highly to promote any corporate company.

Explainer Video

1. Complicated Products well explained

Communication with consumers is not a very easy task. Most start-ups and businesses face trouble in the projection of their innovative ideas. The original idea behind any Explainer Video Company in Bangalore defines its details. The 5 ‘W’s and one ‘H’ are the critical aspects that they answer.

An explainer video took birth around 2008-09, having a good harness over illustrating details, and explaining the audios. The result is its increase in retention rate and clarifying the value propositions in a much compelling manner.

2. Creates brand awareness

An explainer video is an attention-grabbing type, having content that is difficult to miss. These videos have set goals to inform people about the company. It resolves the issue related to the product or service. Their motive lies in solving the problems of potential consumers.

An explainer video quickly reaches the target audience while delivering the messages intended for them. It thus intrigues them to watch, and initiate the internet’s ‘butterfly-effect’ (the like and share). It essentially triggers brand awareness. These videos have the potential to get viral and keep the audience engaged. But that should not be the ultimate motive.

An explainer video has limited time for engaging its audience. So they have to be exciting and compact. The explanation should be made crisply. Short and crisp should be the motto of the person behind, making the video. The motto of the Explainer Video Company in Bangalore is catering for the finest shot for them, so they have to give in the best.

Closing views

A corporate video or an explainer video is very much similar in showcasing any product. These are rightly used for the promotion of any service or product overview.

Moreover, Video Production Services in Bangalore increase the rate of click and close. But then, with all the similarities, the Video Production Services in Bangalore have their differences also. Their strengths help in serving various purposes, all through the funnel of conversion. The funnel’s upper side is better for an explainer video. It garners more visibility and awareness.

Corporate videos stand as the perfect solution, with people being familiar with the product. The corporate videos are unlikely to get attention on its own. It has to be a ‘corporate-driven’ one. While drawing a comparative statement, an explainer video and a corporate video acts as the perfect resource for improving the video marketing strategies and getting more transformations.

Benefits Of Hiring A Video Production Company- Magic Mass and Media

Starting up a business is difficult. What is more difficult is developing a strong marketing strategy for your business. It takes serious efforts and time to come up with a marketing campaign fitting your target audience. And in this era of digitization, one of the most integral parts of any marketing campaign through video production. Using videos to market your brand or website is a very effective step. A good video production company can enhance your brand’s value manifold.

Creating videos can be done in a number of ways. If you are just beginning with your business, you can cut costs by creating your own video marketing campaign. If you have a better budget, you can always have an in-house video production team. But there are times when getting an external perspective becomes necessary. Video production companies come to your help here. In India, the IT hub Bangalore has some of the best video production companies in the country. Want to know how exactly can your business benefit from hiring a video production company? Read on to find out.

Why hire a video production company?

Professionalism: In this time of technologies, creating a video is not a big deal. With just a smartphone and laptop, you are good to go. But the question is, will such videos uphold the professionalism of your business? Will it help improve your brand’s position among its competitors? Well, the answer is in the negative. To let your brand stand out, you need a professional corporate video production company.

Making videos that will enhance your brand value is not merely standing in front of the camera and asking people to come down and buy your product. What good corporate video production companies do is to develop a powerful marketing tool aimed at your audience using precise cinematography and impeccable editing to reach your prospective clientele. Such videos showcase great professionalism to promote your business.

Digital Video Camera Gimbal Stabilization. DSLR Videography Equipment.

Outside Perspective: You may have a well potent in-house team for producing marketing videos. But any in-house team is best suitable for minor video creations like a demo video or product based short videos. In some cases, you need much more experience in developing important videos with a wider reach. There comes a good video production company. Explainer videos, animation videos, and promos need to be impeccable in their execution to draw attention. In India, you can easily outsource your work to a good explainer video company in Bangalore to expertly tell your brand’s tale in an extraordinary way.

Moreover, your in-house team is a part of your business. But hiring an outside video production company is basically a way of outsourcing. This brings a whole new perspective to your marketing campaigns. An outsider view on your ideas and works lets you curate your strategies to make them customer-oriented. Being an outsider, and an expert in the field, a video production company, can help you promote your business in line with the current trend with your potential clients. This is not always possible from being inside.

Save time: If your business is in its early stages, it is quite likely that you won’t have an in-house team for video production. Therefore, hiring an external video production company would surely benefit you. By outsourcing your video production work, you can easily engage yourself in other business administration work. A video production company will utilize the latest technologies, equipment, and techniques to get the job done more efficiently and much faster, while you can continue to cater to the needs of your customers.

Even if you have a separate team for video marketing, it may remain overloaded with work at the time. Engaging a good video production company for important videos would take the burden off them too.

Customization: Engaging a good video production company allows you to curate your video as per your demand. With much experience in producing targeted videos and client dealing, these companies have enough expertise to deliver to you exactly what you need. They are more flexible in their work and will offer you class-leading contents to make your brand stand out in the industry. Be it a few seconds of commercial video or a detailed tutorial video for your employees, and a video production company can surely customize it for you.

Changing trends in video creation: With the advancement of technologies, the production of videos is witnessing ever-changing trends. The question is, can you keep up with it? With a business to run, you have to concentrate more on your product or service rather than learning video production techniques. There is no need for you to understand the latest change in animation technology or which of the newest camera lens is best for shooting videos. Rather, it’s always wise to leave the pros with all these technical questions.

Video production companies have experts constantly working on making and improving video marketing strategies for their clients. They are best at keeping up with market trends and can offer you valuable guidance in strategizing your brand marketing. You can easily hire an animation video maker in Bangalore to get the job done.

Video marketing is a growing trend. In today’s world, no business can promote itself without a good video marketing campaign. It’s one of the most convenient and effective ways of marketing. So, a good investment in the right video production company is very essential for your business’s growth. Video making companies are experts at their jobs. With years of experience, coupled with all the latest technologies and advanced equipment, they are the right fit to improve your brand value. However, while choosing a production company, you need to be wary of what exactly you require. There are a number of experienced video making companies in India. If you need a corporate video to portray your brand’s synopsis before the target audience, you should select a good corporate video production company. To impress your audience with an engaging and unique animated explainer video, go for an explainer video company in Bangalore. Video marketing offers engaging content with a wide reach. It is much higher than in any other form of marketing. So, ROI (return on investment) with a good video production company is pretty high.

WHAT IS 2D ANIMATION? | HOW GOOD IS 2D ANIMATION FOR YOUR BUSINESS

Have you seen Aladdin or any 90s Disney Movie, if yes then you might have an idea about what 2D Animation is?

The animation is nothing but a method in which images are manipulated in such a way that it appears as moving pictures. Earlier images were drawn or painted by hands-on transparent celluloid sheets and were photographed and exhibited on film.

There are two types of animation: 3D animation and 2D animation. Here we will discuss 2D animation and How it will help to grow your business.

Reading Suggestion: Understanding the difference between 3D and 2D Animation.

What is 2D Animation?

2D animation stands for the two-dimensional animation, also called a traditional animation method, and it’s been used since the late 1800s. It is a series of drawings/images in different poses, followed by another to create a sequence of frames at 24 frames per second and thus it appears as a moving picture.

Earlier it was all done by hands but now with suitable software programs and technologies used at 2D Animation Company, motion-pictures can be created digitally with added manipulation for better effects.

How 2D Animation helps to grow Businesses?

2D animation is a good choice for advertising and marketing the products and services to the customers, as it conveys a lot of information and also draws the attention of the audience.

2D animation is also used to create Explainer videos. Explainer videos are the best ways to drive the new wave of humanized marketing. Advertisers and Marketers consider video marketing as the most effective medium of brand promotion and product advertising.

2D Animation Company in Bangalore

Magic Mass & Media is one of the leading Animation Company in Bangalore. They do both 2D and 3D animation videos and have an expert team for the same. They provide the best 2D Animation with great clarity and sophistication. They believe in relationship building, client satisfaction, and most important on-time delivery.

Conclusion:

2D animation videos thus help in increasing the website traffic, decrease the bounce rates and also increases the conversion rates.

ANIMATION | UNDERSTANDING THE DIFFERENCE BETWEEN 3D AND 2D ANIMATION- MAGIC MASS AND MEDIA

Animation is primarily the process of creating a series of drawings arranged in a way to generate the illusion of movement. The playing of these sequential images successively at a fast pace will make it seem as though the pictures or drawings are moving. It is mainly the materialization of the essence of movement by displaying the pictures sequentially at a pace of 24 frames/second. Animation can be brought to you in the form of either video programs or motion pictures. Apart from this, there are numerous other mediums of displaying animation. In this article, we will deconstruct the idea of 3D and 2D animation and also figure out the difference between the two.

What is a 3D Animation?

3D animation is the way to create a three-dimensional moving picture in a digital format. Intricate modification of 3D substances or models is executed via 3D software at a 3D animation company. The 3D animation studios in India generate a smooth sequence of pictures and give them an appearance of movement or animation. This is primarily founded on the procedure of altering the subjects artfully so as to create a medium of illusive display.

The creation of 3D animation at the best 3D animation companies in Bangalore comprises four successive steps or parts. They are known as modelling, layout, animation and rendering. The process of modelling involves the creation of 3D objects pertaining to a certain scene. The next phase is Layout and Animation, which refers to the technique of placing and animating the 3D objects in a specific act. In the end, through the process of rendering, the final product or motion picture is achieved by using computer graphics. With the advancement of technology, the creation of 3D animation has become widespread. There are many kinds of 3D software available at the market and they can be segregated according to their performance level. They can fall anywhere between the highly professional ones to the affordable ones with average quality.

What is 2D Animation?

In 2D animation, pictures of characters with a backdrop are projected onto a two-dimensional surface or in other words a flat area. The two-dimensional figures used in 2D animation only comprise the basic length and breadth without any girth or thickness. 2D figures can be drawn either manually or digitally. Another method for creating 2D animation images is by capturing stills of objects and then playing them in a series of frames.

Initially, animation as essentially 2D and all the pictures (frames) were hand-drawn by animators and their assistants. After finishing the sequence of a scene, these frames were played at a speed of 24 frames per second and thereby generating an animation. This was how animation was executed before the advent of computers. Now with suitable software programs used at 2D animation studios, motion-pictures can be created digitally with added manipulation for better effects.

Even though 3D animation has more demand and popularity, the modern animation industry still makes use of 2d animation procedures. It is done to make the art look realistic and detailed. Consequently, we see that even though 3D animation makes groundbreaking progress, it cannot replace the purposes served by 2D.

The difference in perception and visual quality

Of the various features that distinguish 3D from 2D animation, the most constitutive difference is that of appearance and depth. This is because 2D animation involves drawing within the x and the y-axis. 3D animation includes the use of the third axis, called the z-axis. 2D animation companies in Bangalore works by the rapid play of frames with drawings that change slightly with every cell. It’s a very basic technique or art of creating the illusion of movement. Whereas the generation of 3D designs, patterns and drawings heavily depend on the use of computer software and is also made function digitally. It is produced by altering the arrangement and positions of the 3D models. This process leads to the generation of scenes that can be perceived from different angles and seem rather tangible.

Differences in techniques used for creating animation

Another major difference between 2D and 3D animation is the use of separate techniques for both of its production. 2D animation mainly comprises the techniques called Rotoscopy, Anime, onion skimming, twinning, morphing and so on. 3D animation uses more technically advanced methods to bring out the 3^rd dimension. It involves the use of complex procedures such as appearance sketching, arena building, appearance modelling, abating, camera setup, texturing and so on.

Time management in cases of 2D and 3D animations

The time required for the creation of any kind of animation depends mainly on the respective projects. Some assignments take a long time for its completion while others can be carried out quickly. The time required also depends on the clients’ demands and the use of the different creative technique to cater to clientele needs. However, one needs to remember that the generation of 3D animation will definitely take more time because of its complicated processes. Compared to this 2D animation projects can be easily segregated in different parts all, of which can be worked on simultaneously. This saves time and can be completed in a lesser time span as compared to 3D animations. The latter on the other hand, needs to be dealt with very carefully. The animator needs to have a discussion with the client regarding their vision and its visualisation before beginning with the assignment.

Things to keep in mind while choosing between 2D and 3D

The choice between 2D and 3D animation is by and large dependent on the animator, or producer’s visual preferences. Besides this, there are other crucial factors such as timeline, the target audience and budget, affects a person’s choice of animation. It is important to be sure about the kind of video you aim at generating and your target audience. One also needs to have a clear idea regarding the objectives that they wish to meet with the animation. For instance, if you wish to use animation to instruct small children, then using elaborately structured 3D motion pictures would be futile. 2D animation is suitable for such purposes while 3D is a better option for better engagement and entertainment of an older audience.